Scaling HVAC campaigns before the Georgia summer hits

Augusta summers are predictable, and so is the ad auction. From the first week of June, every HVAC company in Richmond and Columbia County pushes budget into the same audience at the same time. Cost per lead rises because the demand is identical and the supply of homeowners is fixed.

The way through is timing. Warm audiences built in April and May, from video views and page engagement, cost a fraction of cold traffic in July. When the heat arrives you are retargeting people who already know your name instead of paying premium rates to introduce yourself.

We also stage creative ahead of the season: maintenance plan offers early, emergency repair messaging once the first hundred degree week lands, and financing angles for the full system replacements that follow.