Blog

Field notes from the ad account

Why the boost post button is burning your ad budget

Boosting a post optimizes for engagement, not booked jobs. Here is what a real lead campaign looks like for an Augusta contractor.

5 min read

Scaling HVAC campaigns before the Georgia summer hits

Cost per lead in the CSRA climbs every June. The contractors who win July started building audiences in April.

6 min read

Reels vs static ads: what actually books jobs in the CSRA

We ran the same offer across both formats in Augusta, Evans, and North Augusta. The results were not close.

4 min read