Reels vs static ads: what actually books jobs in the CSRA

We split an identical offer across vertical Reels footage shot on a technician's phone and clean static images with an offer overlay. Same audience, same budget, same landing experience.

Reels produced a lower cost per lead in every zip code we tested, but static ads produced a higher rate of leads that actually answered the phone. The takeaway is not that one format wins; it is that raw cost per lead is the wrong scoreboard.

Our standing recommendation for home service accounts is to run both: Reels to fill the top of the funnel cheaply, static offer ads to convert the people who already recognize your van.